RBRenato Boucas
Services
Salesforce / MarTech

Salesforce Marketing Cloud Architecture

Designing and improving Salesforce Marketing Cloud systems for journeys, automations, data extensions, CloudPages, personalization, and campaign execution.

How I help

I support Salesforce Marketing Cloud architecture across data model design, Journey Builder, Automation Studio, SQL, AMPscript, SSJS, CloudPages, sender configuration, publication lists, and campaign operations.

Outcomes

  • More maintainable SFMC architecture
  • Cleaner journey and automation operations
  • Improved data extension and contact model design
  • Reduced campaign execution risk

Deliverables

  • SFMC architecture review
  • Data model recommendations
  • Journey audit
  • Automation cleanup plan
  • Technical implementation support

Tools and platforms

  • Salesforce Marketing Cloud
  • Journey Builder
  • Automation Studio
  • Contact Builder
  • SQL
  • AMPscript
  • SSJS
  • CloudPages
  • Publication Lists

Best fit

  • Teams with complex SFMC environments
  • Organizations migrating or rebuilding marketing automation
  • Marketing teams that need senior technical architecture support

Contact

Want to discuss AI, data, or Salesforce architecture?

I’m open to consulting, technical advisory, architecture reviews, and relevant professional opportunities.