Projects
Case studies focused on AI architecture, data engineering, Salesforce systems, CRM/CDP activation, and marketing technology execution.
Designed an AI assistant concept to help marketing operations teams troubleshoot automations, search documentation, and support campaign workflows.
Planned a retrieval-augmented knowledge base strategy for trusted answers across customer support, internal enablement, and operational documentation.
Designed data flows, models, and activation patterns that prepare customer profile data for segmentation, campaigns, CRM use cases, and CDP activation.
Assessed customer data, identity, consent, and activation requirements to prepare Salesforce ecosystems for Data Cloud and AI-ready use cases.
Designed event registration data flows that connect forms, CRM records, campaign audiences, attendance signals, and reporting-ready datasets.
Modeled subscriber profile data across CRM, preferences, engagement, and campaign history to support maintainable segmentation and automation.
Structured a migration architecture from Adobe Campaign Standard into Salesforce Marketing Cloud across data, journeys, preference management, and automation operations.
Designed preference and consent architecture for publication lists, subscriber status, opt-in and opt-out logic, audit logging, and governance-minded activation.
Designed campaign reporting automation that connects SFMC activity, form submissions, UTM capture, order tracking, segmentation, and dashboard-ready data.