RBRenato Boucas

AI & Salesforce Architect | Data Engineering Manager | 3x Salesforce Certified

AI Architect for data, Salesforce, and practical business automation.

I design AI-enabled systems that connect LLMs, trusted data, Salesforce ecosystems, and business workflows into practical solutions teams can use and maintain.

LLM/RAG ArchitectureAI Workflow AutomationSalesforce Marketing CloudData Cloud & CRM/CDPData EngineeringMarketing Automation

18+ years across software engineering, data, cloud, DevOps, AI, and Salesforce architecture.

Salesforce Certified Platform Integration Architect
Salesforce Certified Marketing Cloud Engagement Administrator
Salesforce Certified Agentforce Specialist
MBA in Information Technology Management
Bachelor of Information Systems
Multicloud & DevOps Bootcamp
Professional Scrum Master I
Google Cloud Essentials

Projects

Case studies that show architecture in practice.

A focused preview of work across AI assistants, RAG architecture, and CRM/CDP activation.

AI Implementation

AI Marketing Operations Assistant

Designed an AI assistant concept to help marketing operations teams troubleshoot automations, search documentation, and support campaign workflows.

LLM
RAG
AI Assistants
OpenAI
Anthropic Claude
Google Gemini
View case study
LLM / RAG Architecture

RAG Knowledge Base for Customer and Internal Support

Planned a retrieval-augmented knowledge base strategy for trusted answers across customer support, internal enablement, and operational documentation.

RAG
Knowledge Base
Trusted Answers
OpenAI
Anthropic Claude
Google Gemini
View case study
Data Engineering

Data Engineering Pipeline for CRM/CDP Activation

Designed data flows, models, and activation patterns that prepare customer profile data for segmentation, campaigns, CRM use cases, and CDP activation.

Data Pipelines
Segmentation
CRM/CDP Activation
SQL
BigQuery
Snowflake
View case study

Core expertise

Architecture across AI, data, and customer platforms.

AI Architecture

  • LLM/RAG strategy
  • AI assistants
  • Workflow automation
  • Provider selection
  • Guardrails

Data Engineering

  • Data pipelines
  • Warehouse/CDP integration
  • Profile modeling
  • Reverse ETL
  • Reporting datasets

Salesforce & CRM/CDP

  • SFMC architecture
  • Data Cloud readiness
  • CRM/CDP activation
  • Preference centers
  • Journey audits

Marketing Technology

  • Campaign operations
  • Consent architecture
  • Analytics automation
  • Migration planning
  • Platform cleanup

AI assistant

Ask the AI Portfolio Assistant

Explore my work through a small AI assistant built with curated portfolio knowledge and lightweight retrieval.

  • Answers questions about my public work and services
  • Demonstrates LLM/RAG implementation principles
  • Uses guardrails to avoid unsupported claims
Ask AI Assistant

Latest insights

Practical Notes on AI, Data, and Salesforce

Short articles and implementation notes on making AI, data engineering, and Salesforce architecture useful in real business workflows.

View All Insights
Featured
AI Workflow Automation

Building AI Assistants for Internal Teams: Start with the Workflow

Internal AI assistants work best when they are designed around real tasks like support triage, documentation search, marketing operations troubleshooting, QA, and reporting help.

AI Assistants
Workflow Automation
LLM
RAG
Operations
May 6, 20265 min read
Read article
Featured
Salesforce AI

How Salesforce Data Can Power Better AI Workflows

Salesforce CRM, Marketing Cloud, Data Cloud, preferences, campaign history, and customer profile data can support stronger AI workflows when structured and governed properly.

Salesforce
Data Cloud
CRM
AI
Customer Data
May 3, 20265 min read
Read article
Featured
LLM / RAG

RAG Is Not Just a Chatbot: It Is a Knowledge Architecture Problem

Retrieval-augmented generation works best when teams treat documents, metadata, permissions, retrieval relevance, and answer evaluation as core architecture decisions.

RAG
LLM
Knowledge Base
AI
Search
May 2, 20266 min read
Read article

Contact

Want to discuss AI, data, or Salesforce architecture?

I’m open to consulting, technical advisory, architecture reviews, and relevant professional opportunities.