Services
Analytics
Campaign Analytics and Reporting Automation
Creating reporting-ready data structures and automations that help teams monitor campaign performance, audience behavior, and operational results.
How I help
I help teams model campaign data, capture UTM and form submission context, build SQL automation plans, prepare dashboard-ready tables, and define KPI frameworks that support decisions.
Outcomes
- Less manual campaign reporting
- Clearer visibility into audience and campaign behavior
- Dashboard-ready reporting outputs
- Better campaign optimization decisions
Deliverables
- Reporting data model
- SQL automation plan
- Campaign KPI framework
- Dashboard-ready output tables
- Data validation approach
Tools and platforms
- Salesforce Marketing Cloud
- SQL
- Automation Studio
- UTM Tracking
- Dashboards
Best fit
- Marketing teams with manual reporting workflows
- Campaign teams that need faster performance visibility
- Organizations connecting campaign activity to operational outcomes
Contact
Want to discuss AI, data, or Salesforce architecture?
I’m open to consulting, technical advisory, architecture reviews, and relevant professional opportunities.